{"id":691,"date":"2025-11-14T12:33:35","date_gmt":"2025-11-14T10:33:35","guid":{"rendered":"https:\/\/epsapps.udg.edu\/experia\/2025\/11\/14\/elaboracio-dun-pla-de-marqueting\/"},"modified":"2025-11-14T12:33:35","modified_gmt":"2025-11-14T10:33:35","slug":"elaboracio-dun-pla-de-marqueting","status":"publish","type":"post","link":"https:\/\/epsapps.udg.edu\/experia\/2025\/11\/14\/elaboracio-dun-pla-de-marqueting\/","title":{"rendered":"Elaboraci\u00f3 d&#8217;un Pla de m\u00e0rqueting"},"content":{"rendered":"<ul class=\"wpuf_customs\">            <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Autoria:<\/label>\n                                Joan Pujol Planella            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Contacte (mail):<\/label>\n                                joan.pujol@udg.edu            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-dropdown_field\">\n                                    <label>Nivell:<\/label>\n                                Grau            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-checkbox_field\">\n                                    <label>Curs:<\/label>\n                                2n            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-numeric_text_field\">\n                                    <label>Mida grup del projecte:<\/label>\n                                4            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-numeric_text_field\">\n                                    <label>Durada (setmanes):<\/label>\n                                6            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-numeric_text_field\">\n                                    <label>Nombre de vegades que s&#039;ha implementat l&#039;APP:<\/label>\n                                20            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-numeric_text_field\">\n                                    <label>Any \u00faltima realitzaci\u00f3:<\/label>\n                                2024            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-numeric_text_field\">\n                                    <label>Percentatge dins l&#039;avaluaci\u00f3:<\/label>\n                                10            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-multiple_select\">\n                                    <label>Tipus d&#039;estudi:<\/label>\n                                Grau en Enginyeria Agroaliment\u00e0ria            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-multiple_select\">\n                                    <label>\u00c0mbits d&#039;aprenentatge:<\/label>\n                                Enginyeria i Arquitectura            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-textarea_field\">\n                                   <label>Descripci\u00f3 ampliada:<\/label>\n                               <p>Elaboraci\u00f3 d'un pla de m\u00e0rqueting, que pot ser d'una empresa fict\u00edcia o real, relacionada amb l'\u00e0mbit agroalimentari.<\/p>\n            <\/li>\n                     <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Resultats d&#039;aprenentatge (el qu\u00e8 l&#039;estudiant con\u00e8ixer\u00e0, comprendr\u00e0 o sabr\u00e0 fer despr\u00e9s de l&#039;APP):<\/label>\n                                Realitzaci\u00f3 d&#039;un estudi de mercat; Definir els objectius de m\u00e0rqueting i les estrat\u00e8gies a seguir per assolir-los; Planificar actuacions a nivell de m\u00e0rqueting operatiu            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-text_field\">\n                                    <label>Tasques de l&#039;alumne:<\/label>\n                                Identificaci\u00f3 d&#039;un cas d&#039;estudi (empresa); Recerca d&#039;informaci\u00f3 i presa de decisions; Elaboraci\u00f3 d&#039;un document escrit i presentaci\u00f3 oral            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Lliuraments intermedis :<\/label>\n                                No            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-checkbox_field\">\n                                    <label>Lliurables finals:<\/label>\n                                Mem\u00f2ria o projecte            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Formaci\u00f3 del grup:<\/label>\n                                Realitzada per l&#039;alumnat            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Tasques individuals dins el projecte?:<\/label>\n                                No            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Tutories obligat\u00f2ries:<\/label>\n                                No            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Gesti\u00f3 de conflictes:<\/label>\n                                Entre alumnat i professorat            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-checkbox_field\">\n                                    <label>Tipus de classes relacionades amb l&#039;APP:<\/label>\n                                Classe expositiva            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-checkbox_field\">\n                                    <label>Avaluaci\u00f3 realitzada per \u2026:<\/label>\n                                Avaluaci\u00f3 per part del professorat            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-radio_field\">\n                                    <label>Avaluaci\u00f3 intermedia:<\/label>\n                                No            <\/li>\n                    <li class=\"wpuf-field-data wpuf-field-data-checkbox_field\">\n                                    <label>Avaluaci\u00f3 final:<\/label>\n                                Resultat final de l&#039;APP            <\/li>\n        <\/ul>","protected":false},"excerpt":{"rendered":"<p>En el marc de l&#8217;assignatura de Comercialitzaci\u00f3 i valoraci\u00f3 agroaliment\u00e0ria es demana als estudiants que elaborin en grup un Pla de m\u00e0rqueting<\/p>\n","protected":false},"author":31,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[77],"tags":[137,140,139,138,141],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enginyeria-agroalimentaria","tag-estudi-de-mercat","tag-politica-de-distribucio","tag-politica-de-preu","tag-politica-de-producte","tag-politica-de-promocio"],"_links":{"self":[{"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/posts\/691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/comments?post=691"}],"version-history":[{"count":1,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/posts\/691\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/posts\/691\/revisions\/692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/media?parent=691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/categories?post=691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epsapps.udg.edu\/experia\/wp-json\/wp\/v2\/tags?post=691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}